TRC Media Plan Update

12 Aug 2013 1:25 PM | Anonymous
Changes are on the way!  The Public Relations committee has been working very hard to update, revise our website, and put in place a plan to use our social media outlets.  Many of the changes are not yet visible but shortly their efforts will be apparent.  These changes include improved members areas, automated renewal notices, several new domain names, and a better coordination between our social media outlets.  These changes better provide to meet our sponsor and members’ needs and promote the recycling message to the world.

Shortly, members will have many benefits awaiting them in the member’s area of the website.  These benefits include members’ contact list, invitations to special events (like meet and greets), networking opportunities, and marketing guides.  Other resources like printable signs, grant opportunities, best management practices, model ordinances will eventually be available for members at a finger’s click in this section.  All this relevant content to help you better meet the goals of TRC.

Moving forward, we will start integrating our social media outlets better to serve our message. If you are a Twitterer and Tweet, you can follow us and get the latest up to the minute happenings, find out what is happening in other SRO’s in the Southeast, and how recycling is influencing the world at large.  For those of you who Facebook, you will not be left out either.  Go into Facebook and like the Tennessee Recycling Coalition page and our IRecycleTN page and see TRC in action. Our plan is to better direct content to each so the right message gets to the right person.

Are you a news hound?  Do you like to relax and read interesting articles on recycling?  Our two main news outlets will delight you!  Our wonderful newsletter will continue to bring you great content delivered right to your email.  Here you will find out about happenings in TRC, updates, and special events.  Not enough and want more? Long-range plans include adding a TRC blog to bring members timely articles that are more detailed on recycling and related waste reduction activities.  Dust off your keyboards and join in by contributing content.

This is good, but there is more…

I will not say much more now (add suspense here), but social media has wonderful options we are exploring and working on for the future.  Photos, videos, Wiki's... WOW! The sky is the limit!  Start following us now on Twitter, Facebook, and our other outlets and watch the changes happen!  Share what you see by "Liking", "Re-Tweeting", and pointing people to our sites!  By sharing, you are promoting the TRC message.
- Larry Christley, TRC Deputy Secretary

Working together to promote reuse and recycling activities in Tennessee.

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